When you're running a video, one of the things you want to do is use something different to catch your user's attention in the first three seconds.

So you can use something different that people aren't expecting, use some kind of motion, or a prop. So in this example, I'm using all three. And as an auto shop owner, PDR, Auto Body Shop.

You have some amazing opportunities right within your shop to catch your user's attention. So do that. Use those videos, use those automobiles, beautiful cars, and then switch over to something that they aren't necessarily expecting.

So that's going to get their attention really fast and get them to pay attention to your videos, pay attention to your ads and then get more people interested in your business.

That's one of the keys here, getting your user's attention and maintaining it throughout your video.